Alex Weller

Brand Activist 

Marketing Director Europe, Patagonia

Amsterdam, The Netherlands

Alex believes that the business of business needs to be its purpose.

Alex Weller is the marketing director for Europe at Patagonia, the company known for its mission-driven approach and environmental activism. Founded in 1973 by Yvon Chouinard, the outdoor wear brand has built its reputation by living its purpose, through its products, company culture, and support of more than 1,000 global grassroots environmental organizations. As part of its non-profit organization “1% for the Planet,” Patagonia donates 1 percent of its sales to the preservation and restoration of natural environments. 

Most recently, the company has launched a new platform called ActionWorks, designed to encourage its customers to take part in environmental activism.

Before joining Patagonia, Alex worked as a brand communications director, EMEA for Converse, as a strategy director for the Splendid Communications Group, as well as the brand marketing manager for Xbox UK at Microsoft.