Jonathan Cook





What gives life meaning? How do our emotions influence our choices? What symbolic behaviors inform the lives of those who live in consumerist societies?

As a professional observer of human tendencies, Jonathan asks these types of questions every day. More importantly though, his ethnographic approach means he truly knows how to listen and let the answers present themselves.

Jonathan studies narrative structures, ritual, and meaning, with a focus on how they all play out in the world of business. He applies this knowledge in his consulting work, advising organizations how they can improve efficiency, retain talent, and profit sustainably by infusing their work with meaning. He believes that every product and service, no matter how mundane, holds within it a powerful story that’s just waiting to be heard.