Nora Gherbi


Founder, Who Cares!? Chronicles

New York


What is the most important quality an employee asks of his or her leader? Can empathy be taught and enhanced? What difference does it make if a company is kind? As the founder of Who Cares!?, Nora answers these questions and infuses them into business practice, with the goal of promoting ethical behavior and sustainable development in companies. Nora sees Corporate Responsibility’s potential as a powerful engine for change and considers it an imperative for leaders and companies who want to create a human-based strategy for the future. Her initiative is reinventing Corporate Responsibility and infusing empathy into the workplace and beyond. Part awareness campaign, part consultancy, part cross-platform media resource, Who Cares!? is making empathy cool again, and showing us that we have more allies than we think.