Safiya Umoja Noble

Combatant of Algorithmic Discrimination

Associate Professor, Departments of Information Studies and African American Studies, UCLA; author, Algorithms of Oppression: How Search Engines Reinforce Racism

Los Angeles, USA

Safiya unveils the digital mechanics of social oppression.

Dr. Safiya Umoja Noble is an associate professor at UCLA in the Department of Information Studies and African American Studies, a visiting faculty member to the University of Southern California’s Annenberg School of Communication, and the author of Algorithms of Oppression: How Search Engines Reinforce Racism (NYU Press, 2018).

In her best-selling book, Safiya reveals the racist and sexist algorithmic bias in commercial search engines, drawing from her academic research, which focuses on how digital platforms impact society. Her work is both sociological and interdisciplinary, marking the ways that digital media intersects with issues of race, gender, culture, and technology.

Previously, Safiya was an assistant professor in the Department of Media and Cinema Studies and the Institute for Communications Research at the University of Illinois at Urbana-Champaign. A recipient of a Hellman Fellowship and the UCLA Early Career Award, her work expertise on issues of algorithmic discrimination and technology bias has been recognized by leading national and international press. She was also recently named in the Top 25 Doers, Dreamers, and Drivers of 2019 by Government Technology magazine. In addition, Safiya is the co-editor of the Commentary & Criticism section of the Journal of Feminist Media Studies, and two edited volumes: The Intersectional Internet: Race, Sex, Culture and Class Online and Emotions, Technology and Design.

She holds a Ph.D. and M.S. in Library and Information Science from the University of Illinois at Urbana-Champaign, and a B.A. in Sociology from California State University, Fresno.

@safiyanoble