House0

February 28-march 1, 2017

Barclona

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The first House of Beautiful Business took place during Mobile World Congress (MWC) in a guild house in the Gothic quarter of Barcelona. In two days rich with talks, discussions, workshops, breakfast sessions, and dinner salons we explored how to lead with purpose and passion; build human companies and workplaces; create beautiful products, services, and experiences; and design for intimacy and meaning.

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Some of the program highlights included “The Great Debate: Technology and Humanity” curated together with Futurist Gerd Leonhard; “Purpose Prototyping” sessions; and panel discussions on “Beautiful Cities,” “Pleasure and Pain in the Age of AI and VR,” and “Disengaged Tech.” Moreover, we examined lessons from local heroes FC Barcelona and the “Beautiful Game,” and offered  a Silent Dinner.

Beautiful Business combines a humanist purpose with a human-centric organizational culture and strong individual human spirit. It embodies three core mantras: do good, feel good, and feel more.
— Tim Leberecht, Co-Founder and Co-CEO, The Business Romantic Society
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The first House was produced in partnership with IXDSA Hundred Years, Indeed Innovation, and Carmen Boronat Badia.

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