To humanize business means to make it more beautiful.

The House of Beautiful Business is a global think tank and community to humanize business in the age of machines. We aim to radically change the language, systems, and practices of business, and shape a more positive vision for technology, business, and humanity.

Our annual, five-day-long flagship event takes place in Lisbon before and during Web Summit in November. Bringing together 300 business leaders, founders, technologists, artists, philosophers, and scientists as "residents," the House -- now in its third year -- serves as an interdisciplinary, playful, and immersive forum for a worldwide movement of humanist changemakers.

In addition, several smaller events (Chambers of Beautiful Business) provide community touchpoints throughout the year. With its own online magazine (Journal of Beautiful Business), video content, and a monthly newsletter (Beautiful Business Letters), the House has its own media platform.

The House is curated, produced, and hosted by The Business Romantic Society in collaboration with the BCG Henderson Institute, Galp, T-Systems, and other partners.

Meet the Team

The House of Beautiful Business was founded by Till Grusche and Tim Leberecht and is brought to life by The Business Romantic Society and a global network of contributors. 

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Till Grusche & Tim Leberecht

Co-Founders, Curators, Hosts

Munich, Berlin, and San Francisco

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Jaimie Stettin & Mónica Ribeiro

Production

Paris and Lisbon

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Monika Jiang

Content, Communications, Co-Curator

Berlin

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Mykel Dixon

Creative Director, Co-Curator

Melbourne

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Nina Kruschwitz

Editor-in-Chief

Boston

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Sarah Souli

Writer

Athens

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Emily Avila

Volunteer Coordinator

Lisbon

 

Board of Advisors 

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Gianpiero Petriglieri

Associate Professor, Organizational Behavior, INSEAD;

Advisor, World Economic Forum; Thinkers50

Fontainebleau

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Léa Steinacker

Chief Innovation Officer, WirtschaftsWoche

Duesseldorf

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Martin Reeves

Director, BCG Henderson Institute

New York

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Jonathan Cook

Ethnographer

Trumansburg

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Twain Liu

AI Researcher and Entrepreneur

London and Palo Alto

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Greg Sherwin

Senior Principal Engineer, Farfetch

Lisbon

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Aditi Khorana

Novelist

Los Angeles

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Massimo Portincaso

Partner and Managing Director, BCG

Berlin

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Paulo Pisano

Chief People Officer, Galp Energia

Lisbon