Upon arrival in Sintra you’ll find yourself in a different state. Doors to the Quinta open at 3:30 pm, and you'll meet fellow attendees through Beautiful Business Conversations. Imagine the Quinta as the summer residence of big ideas or one big garden for cultivating the emerging life-centered economy. The Sustainability Greenhouse, the pirate radio station by the pool, and all other stages and scenes will open promptly. The Opening Ceremony on the lawn will ground you in the here and now, introduce you to the House and the agenda, and present the cast of characters. The late evening sessions will further help you connect with others and yourself—from a Living Funeral to reading the stars and exploring the /cracks/ with philosopher Dr. Bayo Akomolafe.

The first full day focuses on appreciating the intellectual, emotional, spiritual, and somatic resources inside and around us. We kick off at 9 am with Tai Chi. Afterwards, take a power nap, take part in a workshop on human design, explore “forbidden dreams,” or learn about psychedelics. Attend the first main-stage session at noon with consciousness scholar David Chalmers. In the afternoon, meet the Dream Team fighting nuclear proliferation, apply lessons from synchronized swimmers to collaboration, and learn how to understand grief as an act of creation. Take part in a second line parade to usher in the grand evening session on “life like business” before taking the mic yourself during Storyteller’s Night. Push Generative AI to its limits during Prompt Night—or choose to be a brave participant in The Trip, our nightly excursion culminating at the Taverna with a “rave.”

On Sunday we move the conversation closer to everyday business and explore new paradigms, concepts, practices, and tools for making the life-centered economy the new reality. We start with inquiries into what this means for marketing, innovation, and workplace cultures, investigate the wondrous world of synthetic biology, and co-design with nature. We discuss climate futures with TED Countdown's Bruno Giussani, business leaders, activists, and artists, and explore the connection between inner development and SDG. Dive deep into the depths of conscious and bio-leadership, learn how to “work with (almost) anybody,” practice collective intelligence based on cutting-edge neuroscience, and experience next-generation Generative AI with the disruptors and the disrupted alike. Or just hang out by the pool and meet fellow attendees. Finally understand the quantum revolution and bring it all home with a closing bells-and-whistles session in our theater that investigates how Web3 and AI may enable a more inclusive, diverse economy.

Monday is a no-agenda day, but stay with us. Decompress, reflect, and connect at Europe's most Western tip, or if you really can’t keep standing still, go on a hike or surf. Deepen conversations, launch new projects, and then reunite with everyone in the early evening to celebrate, watch the sunset over the Atlantic, and bid farewell.

The House of Beautiful Business is the network for the life-centered economy. Our mission is to create a new kind of business that is more purposeful, inclusive, and sustainable. Thought leadership-driven, community-powered, and experience-based, we bring together business leaders, economists, policy-makers, technologists, scientists, artists, and activists through consulting, in-person gatherings, online programs, publications, performances, and art. We inspire and equip them to shape an economy that honors all forms of life and living systems.

Founded in 2017, the House has grown from a pop-up event to a platform comprising learning and development experiences, an annual festival, local events, and more than 25,000 community members worldwide. We are a distributed team with offices in Berlin, Lisbon, Munich, and Atlanta. Over the past six years, we have worked with numerous Fortune 500 companies including Accenture, Ageas, Airbus, BCG, Deloitte, EY, Google, LinkedIn, Microsoft, PwC, Salesforce, SAP, Sky, and Volkswagen Group. Our seed investor is Porsche. For more information, visit our website at houseofbeautifulbusiness.com.

The___Dream is the world's most beautiful business festival, hosted by the House of Beautiful Business, from June 2-5, 2023 in Sintra, Portugal. The event will take place at Quinta da Bella Vista, the former summer residence of Arthur Conan Doyle of Sherlock Holmes fame, in the mystical Sintra mountains, 30 minutes north of Lisbon.

Over the course of four days, we will gather 600 leaders, thinkers, dreamers, and doers to fundamentally reimagine business at this moment of ecological, economic, and spiritual crisis. We will investigate new paradigms and possibilities such as Web3 and decentralized economies, generative AI and regenerative business models, inner development, and a new sentimental education for policymakers and managers. We will explore the very earthy and the very lofty, deep-down and high-up: from the mycelial to the metaverse, from dream teams to dream thinking, from psychedelics to quantum, from digital sustainability to co-designing with nature, and more. In short, with The___Dream, we want to invite everyone to dream bigger about business and society, and spotlight the most important new ideas and initiatives that can help shape a truly life-centered economy.

Our first annual gathering took place in a guild house in Barcelona’s gothic quarter in February 2017, and later that year we moved to Lisbon for a second event. In 2018 and 2019, we returned to Lisbon for Next Startup Humanity and The Battle for Beautiful Business respectively. We produced 2020’s event, The Great Wave, as a hybrid festival, with online programming plus more than 30 local IRL activations across the globe. Concrete Love, our last festival, took place in the fall of 2021 in Lisbon. Find a calendar with all upcoming events here.

We expect attendees from more than 40 countries, who are diverse in terms of gender, age, culture, and professional background. Our audience ranges from CEOs, artists, academics, and technologists to freelancers, entrepreneurs, and activists. Many members of our community find themselves at inflection points in their careers or lives, and are looking for new inspiration and orientation. Some use the House of Beautiful Business to meet interesting people and hear fresh ideas. Others consider the House a place to access original thinking, next-generation technologies, and novel practices to spur innovation efforts in their organization. What all of participants in our events have in common is an insatiable curiosity, an inquisitive mind, a big heart, and desire for real, honest connections. People come to the House searching for a community that offers them four things: inspiration, intelligence, intimacy, and impact.

SAP, Porsche’s forward31, Accenture Song, futurehain, diconium, H&M, ada, Indeed Innovation, Foresight Academy, THE DO, Inner Development Goals, and Circular Unity are the official partners. Furthermore, we will have attendees and speakers from BCG, Hornbach, Santander, TED, Volkswagen, Galp, Deloitte, Google, argodesign, IDEO, kyu, Siemens, Lufthansa, Airbus, Accor, Chanel, Otto Group, Box of Crayons, Pfizer, Merck, Ageas, Booking.com, BMW, and many others.

We offer DREAM (for startups and nonprofits), DREAM BIG (standard), and DREAM BIGGER (premium) tickets. Each ticket category includes access to programming on all four days as well as food and beverages on site. The DREAM BIGGER ticket comes with some extra benefits. Tickets do not include travel and accommodation, but we can recommend hotels of all price categories in the vicinity of the venue. We also have a special offering for teams—reach out to us at collaborate@thebusinessromaticsociety.com to learn more about it.

Please note that we do not issue refunds for a purchased ticket. A name transfer, however, is possible.

Accommodation is not included in your ticket, but as an attendee of The___Dream, you can access special rates at a range of hotels nearby. Shuttle transportation is provided to and from these locations and the venue, so they will make the most practical choices.

Alternative options in other locations will range from budget to luxury boutique hotels (~€100 to ~€400 per night), as well as private stays and B&Bs. We recommend booking a spot within easy reach of Sintra and Cascais town centers as we will offer transportation from stops in both, including both train stations.

Be sure to reserve early since all types of accommodation are booking up fast. Check our accommodation guide for details of hotel picks, special rates, and alternative stay options.

The health and safety of our event attendees are our top priority. Much of the event program will take place outdoors, and we will ensure fresh air circulation and/or proper ventilation for all indoor activities. At this moment, vaccination for COVID-19 and masks are not required according to national and local laws in Portugal. We are committed to aligning our policies and procedures based on the latest guidance from federal and local health officials. Should the law change ahead of our gathering, we’ll communicate that clearly ahead of arrival.