Form 19

Between The Two Of Us

Between the Two of Us

House of Beautiful Business

Between the Two of Us explored the dualities shaping today’s polycrisis world: AI and human agency, growth and degrowth, extraction and regeneration, capitalism and wellbeing, algorithms and social justice, extended reality and expanded consciousness, the political in the personal, and the personal in the political.

In Tangier, the city “between the two,” we met to write a new story at the poetic juncture of different worlds. Uniting more than 65 speakers and performers with 600 business leaders, scientists, artists, policy-makers, activists, and educators from across the globe, we hosted four days of immersion, inspiration, and ideation.


Priya Parker
Bayo Akomolafe Square
Rokhaya
Aziz Abu Sarah
Maryam Touzani Square
Nayeema Square2
Asmaa Guedira Square
Matt Klein Square
Francesca Hogi Square
Nabil Square
Taiye Selasi
Geci Karuri Sebina Square
Omayra Square
Lex Paulson Square
Richard Square
Priya Parker
Bayo Akomolafe Square
Rokhaya
Aziz Abu Sarah
Maryam Touzani Square
Nayeema Square2
Asmaa Guedira Square
Matt Klein Square
Francesca Hogi Square
Nabil Square
Taiye Selasi
Geci Karuri Sebina Square
Omayra Square
Lex Paulson Square
Richard Square
Priya Parker
Bayo Akomolafe Square
Rokhaya
Aziz Abu Sarah
Maryam Touzani Square
Nayeema Square2
Asmaa Guedira Square
Matt Klein Square
Francesca Hogi Square
Nabil Square
Taiye Selasi
Geci Karuri Sebina Square
Omayra Square
Lex Paulson Square
Richard Square
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Tunde
Bel Trew
Anand Giridharadas
Gaya Herrington Square
Andrian Square
Minna Square
Kim Square
Suhair Khan
Bruno Square
Ismael Square
Amal Square
Chanuki Square
Emad Square
Sharon Square
Tunde
Bel Trew
Anand Giridharadas
Gaya Herrington Square
Andrian Square
Minna Square
Kim Square
Suhair Khan
Bruno Square
Ismael Square
Amal Square
Chanuki Square
Emad Square
Sharon Square
Tunde
Bel Trew
Anand Giridharadas
Gaya Herrington Square
Andrian Square
Minna Square
Kim Square
Suhair Khan
Bruno Square
Ismael Square
Amal Square
Chanuki Square
Emad Square
Sharon Square
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John Fullerton
Amy Square
Pelonomi Moiloa
Sophia Square
Aziz Makhlouf Square
Niels Square
Soraya Square
Fatimazohra Square
Shani Square
Mathieu Square
Sharzad Square
Safaa Square
Zineb Square
Iskander Square
Ebru Square
John Fullerton
Amy Square
Pelonomi Moiloa
Sophia Square
Aziz Makhlouf Square
Niels Square
Soraya Square
Fatimazohra Square
Shani Square
Mathieu Square
Sharzad Square
Safaa Square
Zineb Square
Iskander Square
Ebru Square
John Fullerton
Amy Square
Pelonomi Moiloa
Sophia Square
Aziz Makhlouf Square
Niels Square
Soraya Square
Fatimazohra Square
Shani Square
Mathieu Square
Sharzad Square
Safaa Square
Zineb Square
Iskander Square
Ebru Square
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Background

More than 65 speakers and performers

Frame 20
Clouds3

The Tangier Experience

The Tangier Experience 2
Reasons to attend

The world’s most beautiful business community of visionaries and leaders who love to act

Form 17
Welcome 1
  • We forged meaningful connections
  • We learned to build beautiful, life-centered business
  • We belonged without having to fit in
  • We left name tags, slide decks, and live streams behind
  • We enjoyed fierce debates, bold explorations, and breathtaking performances, and immersive experiences for body, heart, and mind

“What I found especially amazing is how you created the space for strangers from very different nationalities, backgrounds, and walks of life to foster deep and meaningful connections—not just connections in the sense of superficial networking, but friendships!”

Brandon Vaidyanathan
Sociologist, author, speaker

“The most imaginative conference I ever took part in: a look at business through the lens of beauty and love, the humanities, and the arts.”

Susan Cain
Author of Quiet and Bittersweet

“Like no other event I have ever experienced. The people were more diverse, interesting, intelligent, kind, and loving.”

Pa Sinyan
Regional managing partner EMEA, Gallup

“Truly one of the most impactful events I have ever been a part of.”

Ralitza Iordanova
Global VP, brand partnerships, Accor Group

“Simply the world’s most beautiful business festival where I met many unique humans that profoundly shaped my life journey. It’s one such unique place with seamlessly blended art, business, science, and all the beautiful shades in between.”

Dijana Galijasevic
Founder, Impact Hero

“Imagine a conference without slides, where no one is looking at screens but listening to stories.”

Gisele Medeiros
Demand generation manager, Channable

“There is no other feeling than optimism when hundreds of people from diverse cultures and backgrounds join forces to discuss and co-create a more sustainable, collaborative, and regenerative economy: a life-centered economy.”

Ana Silvia Cardoso
Global head of agile transformation, Kraft Heinz Company

“People of all ages, from all over the world, people who only want to help, who are open and caring and considerate. It’s made me expect to see the good in people everywhere I go. It permanently upped my ability for human compassion.”

James Harrup
Strategic narrative consultant

“Best. Festival. Ever. A truly caring, sophisticated, and wise community.”

Parneet Pal
Physician, educator, founder of Systematically Well Advisory Inc.

“Giant ambition. First-time terrain. Beautiful. Messy. Surprising. Poignant.”

Jessica Orkin
CEO, SYPartners

“Amazing conversations, experiences, games, presentations, challenges, and so much more! I feel ‘taller’ after these days of complete magic.”

Maria Jose Galeano
Innovation manager, Americas Innovation, EY

“A transformative experience hearing from, seeing, and being in a community with so many extraordinary, courageous speakers, performers, and thinkers imagining new possibilities for the workplace, the climate, and our relationships to technology.”

Katy Mogal
Ex-strategist and UX research lead, Google

“The whole possible future in one festival. In one enchanting place.”

Achim Feige
Transformation architect, human potential coach, speaker

“A profound experience that reminds us how interconnected life is and how powerful we are when we work together.”

Barbara Pantuso
CEO and founder, Nimble Works

“The most thoughtful and finger-on-the-pulse gathering I know. They get the big picture right, and then they pay attention to every little detail.”

Mathieu Lefevre
Co-founder and CEO, More in Common

“In a complex world, with so many new intersections and new connections, the House of Beautiful Business is the guide to understand these changes and help connect the dots.”

Ricardo Marvão
Co-founder, Beta-I

“The House experience has taught me about my values and what truly matters to me in business: a holistic and coherent approach to inclusion and a willingness to challenge perspectives outside of our usual realm.”

Stephanie Thalhammer
Country manager, Austria, Opel Bank

“We all dream of better futures. The House creates an opportunity to spend time within each other’s dreams and maybe create shared pathways for realizing them.”

Michell Zappa
Technology futurist, information designer and founder, Envisioning

“Together, we invest time in contemplation, debate, and introspection, allowing subtle nuances to surface and pave the way for a more life-centered economy.”

Julia von Winterfeldt
Coach and human leadership advocate

“The most meaningful gathering I have ever attended. It spoke to all senses, to the mind and soul.”

Anne Kjaer Bathel
CEO and co-founder, ReDI School of Digital Integration

“An exploration in the fields of the unknown.”

Coen Sanderink
Business technology advisor, SAP

“Attending this event has been a game-changer.”

Jacques Foul
Digital strategist

“The people were like nothing I had ever experienced before. Deep conversations, genuine interest, and a sense of community from the go.”

Julie Fedele
Writer, speaker, investor. CMO, Egg

“An extraordinary convergence of art, sciences, technology, spirituality, and humanity.”

Sandra Abrouk
Experience strategist, community designer

“What I found especially amazing is how you created the space for strangers from very different nationalities, backgrounds, and walks of life to foster deep and meaningful connections—not just connections in the sense of superficial networking, but friendships!”

Brandon Vaidyanathan
Sociologist, author, speaker

“The most imaginative conference I ever took part in: a look at business through the lens of beauty and love, the humanities, and the arts.”

Susan Cain
Author of Quiet and Bittersweet

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In partnership with

Engie
Joseph Rowntree Foundation
Foresight academy
Neol3
SY Partners
Steelcase
Atöyle
Cloud District
School of Collective Intelligence
Think Tanger
DAR agency
Futurehain

Media partners

MAP
L Economist

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