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The Tangier Experience

Thursday–Sunday,
May 2–5, 2024

Between the Two of Us

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House of Beautiful Business

Between the Two of Us took place in Tangier, a city that has long been a place of intrigue for writers, artists, romantics, outcasts, and spies—anyone searching for an escape, for inspiration, for a community that might embrace their otherness. A former international zone, the Moroccan port city by the Strait of Gibraltar is bordered by two worlds, poised between continents, seas, cultures, powers, and agendas. 

We couldn’t think of a better place to explore the space between us, to interrogate our polycrisis era, and to write the narrative for an inclusive, sustainable, and beautiful future, in business and beyond.

Program outline

Thursday, May 2, 2024
We kicked off our four-day gathering with a welcome reception at our main venue, the Moulay Hafid Palace, followed by atmospheric dinners for smaller groups, hosted by local partners at landmark sites and institutions across the city.

Friday, May 3, 2024
We attended an all-day program of talks, performances, conversations, debates, masterclasses, workshops, film screenings, and art installations at the Moulay Hafid Palace. 

Saturday, May 4, 2024
We return to the Palace for a full day of mainstage and break-out sessions. In the early evening, we took the shuttle to Cap Spartel, the lighthouse that marks the border between the Atlantic and the Mediterranean. At this powerful and symbolic lookout, we enjoyed the closing session and the closing party, set against the sunset.

Sunday, May 5, 2024
We enjoyed a less-structured day of socializing and reflection, letting everything sink in and deepening new friendships with fellow attendees. We took part in morning field trips and special activities, and then met at the Cinémathèque de Tanger, the legendary arthouse movie theater, for follow-up conversations and and a farewell brunch. 


Who will attend

750 participants + 65 speakers and performers

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We welcomed 750 attendees from more than 40 countries, including many Moroccan and African leaders, artists, and founders. Diverse in terms of gender, age, culture, and professional background, our community ranges from CEOs, academics, and technologists to freelancers, entrepreneurs, and social impact leaders. Everyone came with an inquisitive mind, a big heart, and a desire for real, honest connections.

The venue(s)

The Moulay Hafid Palace and various locations across and outside the city

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Our main venue, the Moresque-style Moulay Hafid Palace, is considered one of the main historic monuments of Tangier. Situated in the central district of Hasnouna, the palace was actually never actually lived in by its namesake, Sultan Moulay Abdelhafid.

We hosted other sessions at locations across and outside the city, ranging from rooftops in the Kasbah to the famed Cinémathèque de Tanger to various rooftops in the Kasbah to Cap Spartel, the lighthouse that marks where the ocean meets the sea.

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