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The Tangier Experience

May 2–5, 2024

Between the Two of Us

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House of Beautiful Business

Between the Two of Us will take place in Tangier, a city that has long been a place of intrigue for writers, artists, romantics, outcasts, and spies—anyone searching for an escape, for inspiration, for a community that might embrace their otherness. A former international zone, the Moroccan port city by the Strait of Gibraltar is bordered by two worlds, poised between continents, seas, cultures, powers, and agendas. 

We can’t think of a better place to explore the space between us, to interrogate our polycrisis era, and to write the narrative for an inclusive, sustainable, and beautiful future, in business and beyond.

To get in the mood, read our Letter from Tangier.

Program outline

Thursday, May 2
Arrive and explore Tangier (alone or with a guide). We’ll kick off our four-day gathering with a welcome reception at our main venue, the Moulay Hafid Palace, followed by atmospheric dinners for smaller groups, hosted by local partners at landmark sites and institutions across the city.

Friday, May 3
Attend an all-day program of talks, performances, conversations, debates, masterclasses, workshops, film screenings, and art installations at the Moulay Hafid Palace. After 10 pm, you are free to hit the Kasbah rooftops!

Saturday, May 4
Return to the Moulay Hafid Palace for a full day of mainstage and break-out sessions. In the early evening, we’ll take the shuttle to Cap Spartel, the lighthouse that marks the border between the Atlantic and the Mediterranean. At this powerful and symbolic lookout, we’ll enjoy the closing session and the closing party, set against the sunset.

Sunday, May 5
Enjoy a less-structured day of socializing and reflection—time to let everything sink in and to deepen new friendships with fellow attendees. Take part in morning field trips and special activities. And then meet at the Cinémathèque de Tanger, the legendary arthouse movie theater, for open-mic talks, follow-up conversations, and a farewell brunch. 

For the full experience, we recommend that you arrive in Tangier on Thursday before noon, and stay until Sunday evening. (Please note that Wednesday, May 1 is a public holiday in Morocco and many European countries.)

Who will attend

600 participants + 65 speakers and performers

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We expect 600 attendees from more than 40 countries, including many Moroccan and African leaders, artists, and founders. Diverse in terms of gender, age, culture, and professional background, our community ranges from CEOs, academics, and technologists to freelancers, entrepreneurs, and social impact leaders. Everyone comes with an inquisitive mind, a big heart, and a desire for real, honest connections.

Also check out the full lineup of speakers and performers.


There are direct flights to Tangier (one to three hours) from all major airports in the UK, France, Spain, Portugal, and Italy, and one-stopover connections from almost every European and non-European airport. If you’re coming from North America or elsewhere outside Europe, you may choose to fly directly to Casablanca or Rabat, and take a high-speed train (approximately two hours) to Tangier. You can also fly to Seville or Jerez in Andalusia in southern Spain, and take the ferry (40 minutes) across the Strait of Gibraltar from Tarifa.

For the full experience, we recommend that you arrive on Thursday before noon, and stay until Sunday evening. Please note that Wednesday, May 1 is a public holiday in Morocco and many European countries.


Tangier is a compact city, making it a breeze to explore on foot. We suggest booking your stay at a registered hotel located within walking distance of the main venue, the Palace Moulay Hafid. Staying close to the heart of the city ensures you won’t miss out on any of the action. Tangier offers a range of accommodation options, from four-star hotels to charming riads and boutique boltholes, ranging from 50-200 Euros per night.

Explore our accommodation guide here.

The venue(s)

The Moulay Hafid Palace and various locations across and outside the city

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Our main venue, the Moresque-style Moulay Hafid Palace, is considered one of the main historic monuments of Tangier. Situated in the central district of Hasnouna, the palace was actually never actually lived in by its namesake, Sultan Moulay Abdelhafid.

We will host other sessions at locations across and outside the city, ranging from rooftops in the Kasbah to the famed Cinémathèque de Tanger to various rooftops in the Kasbah to Cap Spartel, the lighthouse that marks where the ocean meets the sea.

Safety and conduct

We at the House of Beautiful Business are committed to creating a safe, inclusive space where diversity is celebrated, and every voice is valued. Our gathering is rooted in respect—for each other, for differing perspectives, and for the culture of our host country, Morocco.

We stand against discrimination of any kind, be it based on identity, sexuality, physical appearance, race, disability, age, or political leanings. Harassment, in any form, is unacceptable at our events. This includes derogatory language, unwelcome advances, and any behavior that undermines the dignity of another person. We advocate for open, respectful dialogue. Disagreements may arise, but they should always be navigated with empathy. 

Should you need assistance, the House team, available via email at, is your go-to contact. 

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Late Bird
May 2–5, 2024
  • Incl. food and beverages
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Bring your whole team or even run your own private offsite event as part of our event. We also offer group ticket options with accommodation included.

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