This year, the House of Beautiful Business turns 10.
We’re marking this milestone by renewing our mission: to shape a humanist future in and through business, in partnership with AI, and for the benefit of all life on earth.
The World Beautiful Business Forum brings together those who dream bigger, aim higher, and long for more than efficiency and growth — and are ready to explore what a more-than-human future could feel like.
An invitation for the boldest, most original, most whimsical minds across disciplines to think, feel, and do business beyond business.
Our main protagonist—and platform—will be the city of Athens. We can’t imagine a more fitting place to reimagine the role of business in a time of polycrisis, and to explore how humanist values might shape a more-than-human world—both philosophically and practically.
All Forum venues are culturally significant sites located in the heart of Athens, each within a 15-minute walk of the others. Between sessions, participants can join over a dozen curated walks through the city, part of our AI Democracy Marathon and other immersive excursions.
Theatre | The Olympia City Music Theatre “Maria Callas”
The Olympia City Music Theatre Maria Callas, with a capacity of 750 seats, is a cultural jewel in the heart of Athens. Originally built in the mid-20th century and recently restored, the neoclassical venue now bears the name of Greece’s most celebrated soprano. It will serve as the home of our main-stage program, hosting five central acts loosely inspired by the structure and spirit of Greek drama. The upper floor—the “Piano Bar”—will offer a more intimate setting for select sessions, discussions, and musical interludes.
Demos | The Demos Center of The American College of Greece
Located in the historic neighborhood of Plaka, the Demos Center occupies a traditional building belonging to the American College of Greece. Known for its year-round programming focused on democracy, civic imagination, and social transformation, the center reflects a timeless yet forward-facing spirit. It will house several key program tracks, including the AI Democracy Marathon, the Agentic Agora, the Home of Belonging, and the Longevity Lab.
Museum | Maria Callas Museum
Just steps away from the Demos Center stands the Maria Callas Museum—an award-winning, multisensory tribute to the life and artistry of the legendary diva. Set in a lovingly restored neoclassical building, the museum offers interactive exhibits and rare archival material. Its elegant upper floor, featuring a balcony, grand piano, and views of the Acropolis, will host a range of programming, including speaker receptions, concerts, debates, intimate discussions, and somatic sessions.
Stock Exchange | Old Athens Stock Exchange
Once the beating heart of Greek finance, the former Athens Stock Exchange—established in 1876—now stands as a stark, modernist relic in the city center. Its black-box architecture and historical resonance make it an ideal venue for the Ministry of Regeneration, a program track that interrogates post-growth economics, alternative value systems, and regenerative models for the future.
Mikro Pallas
Tucked inside the City Link complex on Voukourestiou Street—one of Athens's most storied cultural and commercial arteries—the Mikro Pallas sits in the shadow of its grand sibling, the Pallas Theatre, one of the great interwar cinemas of the Balkans. Where the Pallas dazzles with scale, the Mikro Pallas works differently: it is close, concentrated, and immediate. It will host a mix of exhibitions, performances, and live encounters, all that remind us why the stage, in all its forms, remains one of the most human technologies we have
Mini Stoa | Desired Landscapes Bookstore
The Desired Landscapes bookstore—conceived by Greek writer, curator, and designer Anastasia Pappa—is nestled within one of Athens’s storied interior arcades. Intimate and meticulously curated, the space will serve as our smallest venue, dedicated to 1:1 encounters and quiet, unexpected conversations.
Library | Library Residency
The Library Residency at Panepistimiou Street, in the center of Athens, is a new residency program and initiative that fosters a dialogue between international and Greek artists-scholars drawing from the interfaces between artistic creation and books. Guest writers, visual artists, filmmakers and musicians are invited to interact with, and be inspired by, a book from the “Library Residency collection” to create new ideas.
Party | Gazarte
Housed in a transformed 19th-century warehouse once part of the city's old gasworks, Gazarte sits in Gazi—the neighborhood that took its name from those same gasworks, and that has since become one of Athens's most alive cultural districts. A music hall, bookstore, cocktail bar, and cinema coexist under one roof, each with its own atmosphere, its own invitation. Gazarte will serve as the Forum’s party venue.
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