Taking place on November 13-14, 2025, Pullman xChange Dubai gathers 150 leaders, experts, creatives, influencers, and makers to explore the ideas, innovations, and shifts that will define tomorrow long after today’s successes have faded. Over the course of one and a half days they will travel through time; indulge in science and fiction; design moonshot architecture; create their digital afterlife; and leave invigorated with new plans.

Contributors include neuroscientist Hannah Critchlow; cyberpsychologist Elaine Kasket; head of R&D for the built environment at Google, Michelle Kaufmann; regenerative architect Adib Dada; community entrepreneur Kerem Alper; tech and culture strategist Lubna Mobied; supercoach Michael Bungay Stanier; and the Deputy CEO and COO of the Dubai Future Foundation, Abdulaziz AlJaziri.

Pullman xChange Dubai is jointly hosted by Pullman Hotels & Resorts and the House of Beautiful Business.

In 2026, the House of Beautiful Business is turning ten.

We’re using this milestone to double down on our mission: to place beautiful business at the heart of every enterprise and make a life-centered economy the economy.

The World Beautiful Business Forum is a new gathering for those who dream bigger, aim higher, and seek for more.

An invitation for the boldest, most original, most whimsical minds across disciplines to think, feel, and do business beyond business. The business leaders with scorch marks on their decks. The founders and technologists who move slowly and make things beautifully. The artists, philosophers, and scientists who reveal what matters.

In a polycrisis, post-Anthropocene era defined by accelerating AI, ecological crisis, and social division, we believe the core tenets of beautiful business — imagination, intimacy, and beauty — are more essential than ever.

The World Beautiful Business Forum will be the most human gathering for our more-than-human world.