How to Turn Your Company Into an Imagination Machine
A masterclass with Martin Reeves, chairman of the BCG Henderson Institute
We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? In this Resident-only masterclass, chairman of the BCG Henderson Institute, Martin Reeves, shared exclusive insights from his new book, The Imagination Machine.
Drawing on the experience and perspectives of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, The Imagination Machine provides a fascinating look into the mechanics of imagination and lays out a six-step process for creating ideas and bringing them to life.