In April 2022, Matt “Mills” and John “Sinx” Sinclair, founders of product design studio ustwo, reduced their equity and transferred the majority ownership of the business to all current and future employees. Unlocking entrepreneurial potential, and preserving the company’s independence and culture, 62 percent of ustwo is now owned as part of an Employee Ownership Trust (EOT). Watch this conversation with Mills and Sinx to learn more about the “why” of this transition.