The Future of Business is Beautiful Business

Business-as-usual was already broken before the crisis. And no, we don’t want to go back to pragmatism, efficiency, and winner-takes-all.

Now is the time to create a new type of business—one that feels more, honors the full range of our humanity, draws from the arts and the humanities, forges a symbiosis with nature, and makes us fall in love again with our work and the whole world.

Now, more than ever, is the time for beautiful business.

In this session, we shared and discussed the findings of interviews with business leaders worldwide, conducted by the ethnographer Jonathan Cook over the past three months; perspectives from previous Living Room Sessions; and input from members of our community.

What will it mean to be a beautiful business in this new age of distance? What skills, qualities, and design principles will a beautiful business need in order to thrive? And how can we bring them to the heart of every organization?


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