How do you create a moonshot culture – at scale? Courtney Hohne shared how they do it at Google X - The Moonshot Factory at the House of Beautiful Business 2018.

As the marketing and communications lead for (Google) X, she and her team develop messaging and positioning for new moonshot technologies, build brand identity, and coordinate pilot tests, customer trials, and community relations for the various moonshots that are born and nurtured in the factory. Courtney provides key stakeholders with critical information about self-driving cars (now Waymo), Loon Internet balloons, Wing delivery drones, smart contact lenses, other life sciences projects (now Verily), and more.